Chinese video gaming house miHoYo sees revenue surge on back of blockbuster titles as it closes in on Tencent and NetEase
- In 2022, miHoYo racked up revenue of 27.34 billion yuan (US$4.2 billion), according to a report by state-owned newspaper Guangming Daily
- The revenue surge at miHoYo comes on the back of roaring success for its Genshin Impact title
Shanghai-based video games developer miHoYo nearly tripled its revenue in the last three years, according to Chinese media, as it emerges as the main domestic challenger to Tencent Holdings and NetEase in the world’s largest gaming market.
As a private company miHoYo is not obliged to disclose its financial details, but it has submitted some financial data to authorities.
In 2022, the company racked up revenue of 27.34 billion yuan (US$4.2 billion), generating a net profit of 16.15 billion yuan, according to a report by state-owned newspaper Guangming Daily on Thursday. The report also listed the company as one of China’s “Top 30 Chinese Culture Enterprises”.
The newspaper reported earlier that miHoYo’s revenue reached over 20 billion in 2021, without providing a precise figure. In 2021, another official newspaper in Shanghai put the gaming house’s revenue at 10.1 billion yuan in 2020, roughly one third of the reported figure for 2022.
The revenue surge at miHoYo comes on the back of roaring success for its Genshin Impact title, which propelled it to its current position as the third-largest gaming company in China, after Tencent and NetEase respectively.
Tencent, which operates the world’s largest video gaming business, posted revenue of 170.7 billon yuan for its video gaming business in 2022, down 2 per cent from a year ago, while NetEase’s gaming revenue surged 10 per cent to 74.6 billion yuan.
