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China’s internet platforms proved a safety net for young workers amid record unemployment and a Big Tech crackdown

  • Big Tech firms from Tencent to ByteDance helped create millions of vloggers, content writers and e-commerce sellers amid a slow pandemic-stricken economy
  • Most new platform economy jobs are performed by those under 35, as China’s youth unemployment has climbed to record highs

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A staff member promotes pearl jewelry through live-streaming at Hongqiao Pearl Market in the Dongcheng District of Beijing on June 18, 2022. Internet platforms served as a safety net during the pandemic for China’s youngest workers, who are now facing record high unemployment. Photo: Xinhua
Ben Jiangin Beijing

Chinese digital platforms proved to be a vital safety net throughout the Covid-19 pandemic for their youngest workers, according to a report by the state-backed China Academy of Labour and Social Security (CALSS), as youth unemployment was climbing to its highest levels on record and Beijing was waging a wide-ranging industry crackdown.

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From part-time vloggers and content writers to online shop owners, an increasing number of people in the country’s youngest generation have taken to digital platforms from the likes of tech behemoths Tencent Holdings and ByteDance in search of job opportunities, according to the report published last week.
Tencent’s ubiquitous messaging app WeChat alone helped create more than 50 million employment opportunities last year, according to the report, which defined these as paid stints within the platform’s ecosystem, including public accounts, video channels and its large catalogue of mini programs.

More than half – 56.8 per cent – of those jobs were performed by those under 35 years old, according to the report, showing how younger Chinese Millennials and Gen Z workers have become a major force in the platform economy as employment opportunities have dimmed in other sectors amid a slow economic recovery since China lifted its stringent Covid-related restrictions this year.

More than 60 per cent of the surveyed part-time workers on digital platforms expressed interest in switching to full-time roles in those professions. Another 30 per cent said they were willing to turn those gigs into lifelong careers because they value the “flexibility and potential for self-actualisation” that such jobs offered, according to the report.

The CALSS findings align with recent findings from the China Information Economics Society (CIES), a think tank.

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China’s internet platform companies – which include the operators of apps for everything from social media and video gaming to e-commerce and food delivery – generated more than 240 million jobs for 27 per cent of the working-age population in 2021, according to a note from CIES.

These companies have played a pivotal role in stabilising the job market, the CIES concluded.

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