Advertisement
Apple
TechBig Tech

Apple cuts iPhone 14 prices in China by up to US$125, making rare sales push following quarterly revenue drop

  • Apple’s stores on JD.com offered discounts of up to 10.6 per cent, while bricks-and-mortar shops in Shenzhen sold out of some models
  • The price cuts come after Apple reported a 5 per cent year-on-year decline in revenue to US$117 billion for the last quarter of 2022

Reading Time:2 minutes
Why you can trust SCMP
0
A man talks on a smartphone outside an Apple Store in Shanghai on November 7, 2022. Photo: Reuters
Iris Dengin Shenzhen
Apple merchants in China are cutting prices for iPhone 14 models by up to 850 yuan (US$125) to boost sales, after the US tech giant reported a revenue decline in the December quarter because of supply-chain disruptions under Covid-19 controls and weak demand in the world’s biggest smartphone market in 2022.

Apple’s online stores on JD.com, China’s second largest e-commerce platform, showed a markdown of 800 yuan for the iPhone 14 Pro and Pro Max models on Monday, with an additional 50 yuan off if the buyer became a member of the online store. That works out to 10.6 per cent off the 7,999 yuan price of the 128-gigabyte iPhone 14 Pro.

Bricks-and-mortar resellers have also offered price cuts ranging from 600 to 800 yuan, with some of the most popular models sold out already. Shenzhen outlets of Chinese retail giant and authorised Apple reseller Suning were sold out of iPhone 14 Pro models with storage of 256GB or more on Monday, soon after the 800-yuan markdown was offered during the weekend, according to a sales representative.

Local Shenzhen retail chain Sundan offered a 650-yuan price cut starting on Sunday and has run out of inventory for both the Pro and Pro Max models with large storage, an employee said on Monday.

Apple CEO Tim Cook pictured at a release event for the Apple iPhone 14 range in New York City on September 16, 2022. Photo: Reuters
Apple CEO Tim Cook pictured at a release event for the Apple iPhone 14 range in New York City on September 16, 2022. Photo: Reuters

Meanwhile, the prices on Apple’s official website and offline stores in China remained unchanged as of noon Monday, in general indicating a sufficient stock level with instant online delivery or offline pickup promised.

Advertisement