The top influencers on China’s version of TikTok are twin brothers with over 100 million followers
- The twins, from Anhui province, originally started their short video career in 2015 on Kuaishou, the country’s second-largest video platform
- Chinese internet platforms have become wary of over-reliance on top influencers in case regulators step in to tighten controls on live streaming
Twin brothers who star in their own video skits about daily life have become the most popular influencers on Douyin, the Chinese version of TikTok, amassing more than 100 million followers in four years.
Their account, under the name of the Crazy Yang Brothers, mainly consists of short video clips about daily life, with supporting roles from their father and girlfriends.
The twins, from Anhui province, originally started their short video career in 2015 on Kuaishou, the country’s second largest video platform, according to a report by the Phoenix E-commerce Research Institute.
Born in 1995, the Yang’s created their Douyin account in late 2018, quickly building a fan base with a short video series called “desperate weekend”. The video stories, which often feature family situations like taking a new girlfriend to meet the parents, have struck a chord.
“Many short video teams have disbanded, please always stay together,” one Douyin user commented.
The account is the first run by individuals to amass more than 100 million followers in China. Only Chinese state media accounts on Douyin have more followers.