Chinese video-sharing service Bilibili steps up recruitment of fresh graduates in Southeast Asia to boost regional expansion

Shanghai-based Bilibili has stepped up recruitment of fresh graduates in Thailand, the Philippines, Malaysia, Vietnam and Indonesia

Successful recruits will work under Bilibili’s overseas business unit called the Xingchen Project

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Bilibili is hiring personnel for content operation positions in Thailand, the Philippines, Malaysia, Vietnam and Indonesia. Photo: Shutterstock

Published: 8:09pm, 5 Sep 2022

Video-sharing services provider Bilibili is ratcheting up its recruitment of fresh graduates across Southeast Asia, as the Shanghai-based company joins other Chinese tech firms that are expanding in the region amid a slowing economy and tightened internet regulation on the mainland.

Shanghai-based Bilibili is hiring personnel for content operation positions in Thailand, the Philippines, Malaysia, Vietnam and Indonesia, according to the latest post on the firm’s official WeChat account for recruitment. This marks the first time that Bilibili has opened its fresh graduate recruitment programme for jobs overseas, the post said.

The successful recruits – who are expected to graduate between September 2022 and August 2023, and be capable of communicating in Chinese, English and their country’s native language – will be responsible for handling relevant local-market content, according to the posted job description, which did not provide a salary range or the number of positions to be filled.

These personnel will work under Bilibili’s overseas business unit, called the Xingchen Project, that is focused on Southeast Asia. Established in 2020, this unit aims to create a “genuinely localised and globalised video community product” based on Bilibili’s core content categories of anime, comics and video games.

Bilibili, which is headquartered in Shanghai, saw its losses in 2021 more than double to US$1.07 billion from the previous year amid increased competition and tightened internet regulation in China. Photo: Shutterstock

Successful recruits in Malaysia, for example, will take part in building a “content matrix” covering the country and neighbouring Singapore, as well as draw up strategies for local content creators and help form a “highly-localised content community”. They will also be responsible for planning monthly and quarterly events based on relevant local-market topics.

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