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Apple CEO Tim Cook sets out autonomous cars as ‘ideal match’ for the tech giant

  • Apple’s Project Titan is devoted to electric autonomous vehicles and has been in the works for several years, but details have been kept under wraps
  • Tim Cook hinted that an option could be for Apple to build an autonomous-driving technology platform used by carmakers

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South Korea’s Hyundai Motor Co and Japanese carmaker Nissan Motor Co have denied reports of potential alliances with Apple on self-driving cars. Photo: Bloomberg
Agence France-Presse
Apple chief executive Tim Cook portrayed self-driving cars as an ideal match for the technology giant, according to an interview released on Monday by The New York Times.
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Talk of an autonomous vehicle bearing the Apple brand has long been among rumours swirling around the iPhone maker, which has remained tight-lipped about its plans for the car market.

“An autonomous car is a robot and so there are a lot of things you can do with autonomy; we will see what Apple does,” Cook said during a Sway podcast with Kara Swisher.

“We love to integrate hardware, software and services, and find the intersection points of those because we think that’s where the magic occurs.”

Apple chief executive Tim Cook describes autonomous driving systems as a ‘core technology’ for the company’s future. Photo: Agence France-Presse
Apple chief executive Tim Cook describes autonomous driving systems as a ‘core technology’ for the company’s future. Photo: Agence France-Presse

Cook hinted that an option could be for Apple to build an autonomous-driving technology platform used by carmakers.

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He expressed admiration for electric car maker Tesla, which is among companies developing autonomous driving capabilities in vehicles.
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