Singles’ Day: annual shopping event helps raise performance of China’s cloud services sector
- Alibaba Cloud processed a peak of 583,000 orders per second in the first 26 seconds after midnight on November 11
- Revenue for Alibaba Cloud reached US$2.2 billion in the September quarter, up 60 per cent from a year ago, on the back of demand from the internet, finance and retail industries
Transactions peaked at 583,000 orders per second in the first 26 seconds after midnight on November 11, which was more than 1,400 times the capabilities in 2009 when Alibaba introduced its annual online shopping campaign in the world’s second-largest economy, according to the Hangzhou-based e-commerce giant.
About 800 million consumers, 250,000 brands, 16 million discounted products and five million merchants were involved in this year’s Singles’ Day promotion of Alibaba, parent company of the South China Morning Post.
The well-oiled machine behind the success of this massive retail campaign, Alibaba Cloud, is now a key growth driver for the company, as China’s cloud computing market continues to expand, according to analysts.
Demand for cloud services in the country has been given a boost by the coronavirus pandemic, as consumer use of online services accelerates and more enterprises pursue digital transformation projects.
China’s annual Singles’ Day shopping extravaganza is recognised by Alibaba as the event that has helped raise the bar for the performance of cloud computing in the country.
