Xiaomi’s new Mimoji reminds people of Apple’s Memoji

Chinese blogger posts comparisons, sparking heated discussion online

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A Chinese blogger put Apple’s Memoji and Xiaomi’s Mimoji side by side. (Picture: 搞机少女 via Weibo)

Karen Chiu

Published: 8:27pm, 3 Jul 2019Updated: 9:08am, 20 Sep 2019

This article originally appeared on ABACUS

Xiaomi has long faced accusations of copying Apple. The most famous critic of them all is perhaps Jony Ive. When the soon-to-depart Apple design chief was once asked about the Chinese gadget maker’s designs, he put it harshly: “I think it’s theft, and it’s lazy.”

Xiaomi has repeatedly denied it’s cloning designs from the Californian giant. But even today, criticisms are showing no signs of abating. The latest incident concerns Xiaomi’s animated avatars named Mimoji, which look similar to Apple’s Memoji.

As one Chinese blogger on Weibo first pointed out, it’s pretty easy to create Apple Memoji that resembles Xiaomi’s avatar set. Mimoji isn’t exactly new, though. The feature debuted last year, but mostly as animal characters, like the Animoji Apple introduced with iOS 11 in 2017. Humanoid Mimoji only arrived this week with Xiaomi’s new CC9 phone -- a full year after Apple launched Memoji with iOS 12.

Xiaomi denies it copied Apple’s Memoji and published what it says are hand-drawn original designs of its Mimoji. It also threatened legal action against any “malicious rumor mongers.”

Xiaomi says these are original designs of Mimoji. (Picture: 小米公司发言人 via Weibo)