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JD.com, Canadian internet retailer Shopify team up on cross-border e-commerce expansion amid China online sales slowdown
- The partnership will link Shopify’s millions of merchants around the world with JD.com’s 550 million active customers in China
- Through JD Worldwide, online merchants on Shopify can start selling in mainland China in three to four weeks
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JD.com, China’s second-largest e-commerce services provider, has teamed up with Canadian internet retail giant Shopify to expand their cross-border operations, as online consumer spending on physical goods slowed in the world’s most populous economy.
Beijing-based JD.com, controlled by billionaire founder Richard Liu Qiangdong, announced the partnership on Tuesday, the same day it opened an accelerated channel for North American merchants and brands on Shopify to list products through JD Worldwide, the Chinese company’s cross-border e-commerce marketplace.
“We believe that the partnership will unlock the huge potential of the Chinese market for brands outside [the country],” said Daniel Tan, president of JD Worldwide, in the joint announcement.
The partnership will link Shopify’s millions of merchants around the world with JD.com’s 550 million active customers in China. Through JD Worldwide, online merchants on Shopify can start selling in China in three to four weeks, compared with the typical 12-month timeline for international brands to initiate sales in the world’s biggest e-commerce market.
“The future of commerce is commerce everywhere – and that starts by removing barriers to entry to one of the most important e-commerce markets in the world,” said Aaron Brown, a vice-president at Shopify, in the same announcement on Tuesday.
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