TikTok to absorb Musical.ly app into one new video platform as it targets bigger global audience

Beijing ByteDance Technology will merge teen karaoke app Musical.ly with its popular short-video sharing platform TikTok to create one global app under the TikTok brand, in a push to become the world’s go-to destination for short-form video content and creation.

The new app will retain the most popular features of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, which will have a new logo and interface. The new app includes upgrades such as a “reaction” feature that allows users to react to friends’ videos directly from the phone and enhanced creative tools, the company said in a statement on Thursday.

“Musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to enter into a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator.”

TikTok is a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was the most downloaded non-game app in the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain as a stand-alone app.

In addition to the new app, TikTok is launching a series of new creator programmes to provide users with technical support, performance insights and guidance on growth strategy. It is also launching a new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.