TikTok and China version Douyin surpass 2 billion download milestone, underlining continued appeal
- The global health crisis has seen more people take to online entertainment amid lockdowns and social distancing
TikTok and its Chinese version Douyin have been downloaded more than 2 billion times globally on the App Store and Google Play, according to new data released by Sensor Tower, underlining the popularity of the short video platform in the face of the global health crisis and growing scrutiny from Washington.
The new milestone comes just five months after TikTok surpassed 1.5 billion downloads, according to data provider Sensor Tower. India is the biggest growth driver followed by China, with 611 million and 196.6 million downloads respectively. The US, where TikTok has come under political fire over privacy and national security concerns, is the third biggest market with 165 million installs.
“TikTok’s latest surge comes amid the global Covid-19 pandemic, which has seen consumers drawn to their mobile devices more than ever as they look for new ways to shop, work, and connect with others,” Sensor Tower wrote in the report. “The continuous rise of TikTok gives it an ever-bigger foundation to not only enjoy success for the short-term, but build for the long-term to keep competitors, both existing and emerging at bay.”
TikTok’s continued popularity shows that US investigations into data and privacy issues may become a sideshow.
