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Manchester United new kit 2018: ‘rip off’ price tag of £190 outrages fans

Premier League club reduces prices for 2018-19 home kit on its official online store just one day after launch amid criticism from supporters

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Manchester United's home shirt for the 2018-19 season. Photo: Adidas

The design of Manchester United’s new kit has split opinion among fans, but there has been universal scorn over the price tag for the 2018-19 home strip.

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United launched the Adidas-branded kit on Thursday, with the red shirt’s design featuring thin black lines to pay tribute to the railwaymen who founded the club as Newton Heath LYR 140 years ago.

The official Adidas UK store, which has exclusive rights other than the club’s official megastore to sell the full kit until next week, lists the United short-sleeve home shirt at £109.95 (US$144.18), the shorts at £42.95, and the socks at £29.95.

If you add a player name and number on the shirt, the staggering total outlay is £192.95 (US$253.02).

A full kit for children aged 7-16 on the Adidas UK online store is £109.80, and mini-kits for kids up to six years old are £44.95.

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Juan Mata models Manchester United's new kit. Photo: ManUtd.com
Juan Mata models Manchester United's new kit. Photo: ManUtd.com

Fans can already purchase the items for cheaper on other sports apparel websites – you can get a shirt with certain player names and numbers on, plus the shorts and socks, for a total of £94.97 from Sports Direct, though the shorts and socks are on pre-order and will not be available until July 24.

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