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Jiang Chuqin

With special ceremonies and official launches for team kits, Olympic athletes take their look seriously.
And even more so in 2024 with the Games taking place in one of the fashion capitals of the world.
From striking team uniforms to dazzling personal style, there were plenty of fashion statements throughout the Summer Olympics.
And here are some of our favourites.
Best team uniform

Just go ahead and give them them the🥇now for best uniform! 🔥🔥🔥 https://t.co/6sOfMdt8Uo
— Michael Johnson (@MJGold) July 13, 2024

This one wasn’t even up for discussion: Mongolia eased to the gold medal for style in Paris.
Designed by the Mongolian fashion brand Michel&Amazonka, the intricate outfits incorporated a blend of Olympic and Mongolian symbols, including the Olympic torch, the 2024 Olympic emblem and the peacetime emblem Nine White Banners.
Social media users widely praised the uniforms, as well as American retired sprinter and four-time gold medallist Michael Johnson.
Minimalism and futurism

The Olympic #shootingsport stars we didn’t know we needed.
🇰🇷 Kim Yeji 🤝 Yusuf Dikeç 🇹🇷 pic.twitter.com/gfkyGjFg4I
— The Olympic Games (@Olympics) August 1, 2024

The 10 metres air pistol competition at the Paris Olympics became a hotbed of social media buzz, thanks to two athletes who captured the public’s attention with their distinctive styles.
Turkish shooter Yusuf Dikec, 51, secured a silver medal while competing with minimal specialised equipment. Wearing only a pair of ordinary black-framed glasses and his white national team jersey, Dikec stood out for his laid-back, “assassin-like” approach, often keeping his left hand casually tucked in his pocket.
His unconventional style drew comparisons to the fictional hitman John Wick, known for his cool demeanour.
Meanwhile, South Korea’s Kim Ye-ji, 31, also became a viral sensation for her “futuristic” look on the range. Wearing a white cap, black jacket, and a pair of cool-looking tailored glasses, Kim was hailed as having “main character energy”.
Kong girl












View this post on Instagram























A post shared by Hong Kong Memes 🇭🇰 (@hkmehmeh)



The gold which stood out for Cheung Ka-long was not just around his neck, as many onlookers noticed his impressive collection of luxury jewellery during his victory over Italy’s Filippo Macchi.
His Van Cleef & Arpels Vintage Alhambra motif, a bracelet with a price tag of HK$39,500 (US$5,057), was a particular point of fascination. The four-leaf clover shape was believed to bring good luck and courage. Another Hong Kong athlete, Tang Chun-man, also wore the same shape bracelet but in a different colour when competing in Paris.
Cheung’s penchant for statement accessories is not new – he wore distinctive bracelets at the Tokyo 2020 Games as well, and often post photos of himself wearing jewellery on social media.
Bob the cap catcher

Bob the cap catcher, needs to be interviewed by @SnoopDogg at the Olympics. pic.twitter.com/tokUJz5MtI
— DeHuff Uncensored - Podcast (@dehuffpodcast) July 28, 2024

Imagine being a lifeguard at the Olympic Games.
Being on hand in case the planet’s greatest swimmers need help. When will that ever be necessary?
Well, for one nameless individual, it was the Paris Games and he soon became the talk of social media.
During the women’s 100m breaststroke, United States swimmer Emma Weber’s cap needed rescuing.
Up stepped a lifeguard sporting colourful trunks who casually dived into the pool and resurfaced with the cap.
His appearance soon set tongues wagging and fingers typing, while commentators – including Snoop Dogg – affectionately dubbed him “Bob the cap catcher”.
Hello Kitty shooter

a new challenger has entered the "badass women with guns at the olympics" competition: the hello kitty shooter zhang qiongyue pic.twitter.com/G7Al5TOBnJ
— kate bush's husband (@airbagged) August 2, 2024

Shooting is clearly where the biggest fashion statements are made.
“A new challenger has entered the ‘bada** women with guns at the Olympics’ competition”, is how one social media user referred to China’s Zhang Qiongyue.
The 20-year-old stood out through her decision to include Hello Kitty stickers on her rifle during the women’s 50m rifle three positions.
While the bright pink bolt handle on Zhang’s rifle also set social media in motion.
Both went well alongside the bronze medal she left Paris with.


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Paris 2024 Olympic Games

Paris Olympics fashion statements: Turkish, South Korean shooters, bright trunks and more

Mongolia’s delegation received widespread praise on social media for their elegant outfits at the Paris Olympics opening ceremony. Photo: Reuters

Paris Olympics: history makers – 5 athletes who did it first for homeland and posterity

Cheung Ka-long’s second gold medal makes him the first athlete from Hong Kong to have won back-to-back Olympic titles. Photo: AP

China’s Zheng Qinwen overcame French Open champion, Iga Swiatek, to win gold at Roland Garros. Photo: Xinhua

Gymnast Carlos Yulo is the first Filipino to win two Olympic titles, and did so in a single Games. Photo: Xinhua

Cheung Ka-long retained his crown by defeating Italian fencer Filippo Macchi 15-14 in the final. Photo: AP

Julien Alfred upset US sprint star Sha’Carri Richardson in the 100m final to win Saint Lucia’s first medal. Photo: Reuters

Wrestler Mijain Lopez waves a Cuban flag from the pilot’s window as he lands in Havana. Photo: AP

Hong Kong star Ceci Lee backed for Los Angeles Olympics quest after Paris slump

Hong Kong cyclist Ceci Lee, seen here on arrival from Paris, will receive support from Hong Kong cycling through to LA 2028. Photo: Xiaomei Chen

Lee grits her teeth during the Paris road race. Photo: Sports Federation & Olympic Committee of Hong Kong, China.

Lee is being urged to accelerate her improvement following a hugely disappointing Olympics omnium. Photo: Xiaomei Chen

Paris Olympics: thanks for the memories – 5 athletes for whom the Games was the last adieu

Andy Murray of Britain waves farewell after losing his match with Daniel Evans against Taylor Fritz and Tommy Paul of the US. Photo: Reuters

Indian wrestler Vinesh Phogat announced her retirement after being disqualified from her final. Photo: Reuters

Marta, a six-time World Player of the Year, played her last game for Brazil in the final loss to USA. Photo: Xinhua

Patty Mills bowed out of international basketball after losing to Serbia in the quarter-finals. Photo: Reuters

Kellie Harrington became the first Irish boxer to successfully defend an Olympic gold medal. Photo: Reuters

Olympic hangover begins, with China and Hong Kong eyeing greater success in LA

Paris mayor Anne Hidalgo (right) waves the Olympic flag next to International Olympic Committee president Thomas Bach during closing ceremony. Photo: AFP

Hong Kong flag bearers Lo Wai-fung (right) and Ceci Lee enter the Stade de France during the athletes’ parade. Photo: Xinhua

China flag bearers Li Fabin (right) and Ou Zixia are seen during the closing ceremony. Photo: Xinhua

Paris Olympics: former gold medallist Tom Daley retires from diving, tells Vogue time was right

Silver medallists Noah Williams (right) and Tom Daley celebrate with their medals after the men’s synchronised 10m platform at the Paris 2024 Olympic Games. Photo: AFP

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Paris Olympics 2024

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The Buzz

From striking team uniforms to dazzling personal style, there were plenty of fashion statements throughout the Summer Olympics


From striking team uniforms to dazzling personal style, there were plenty of fashion statements throughout the Summer Olympics.
