‘You should just be a model’ – Cecilia Yeung stars in Nike advert challenging sexism in sport
- ‘How can you earn a living with the high jump?’ Hong Kong record holder says sarcastically in video encouraging female athletes to overcome prejudice
- Yeung also features on 32-storey high advertising hoarding in Wan Chai
Hong Kong high jump record holder Cecilia Yeung is one of the stars of a new Nike advertising campaign for the China region encouraging women to break boundaries, challenge stereotypes and overcome prejudice.
The 24-year-old is one of several prominent female athletes featured, alongside China’s two-time tennis grand slam champion Li Na, boxing star Cai Zongju and Chinese national team basketball captain Shao Ting.
The advert sees Yeung, who is a full-time athlete and model, morphing from walking down the catwalk to running and leaping over the high jump bar.
“How can you earn a good living with the high jump? You should just be a model. Can you still break records?” Yeung says sarcastically.
The Nike advertising campaign also brings Yeung back to the start of her athletic career. She is plastered on a 32-storey Chinachem Century Tower hoarding overlooking the iconic Wan Chai Sports Ground, getting ready for her stride towards the bar.