High-speed drama: Formula One Singapore Grand Prix is one of Asia’s must-attend weekends
Raft of new initiatives introduced to attract more fans and increase the festive atmosphere
The Formula One Singapore Grand Prix celebrates its 10th edition this year and race organisers are again gearing up to give tens of thousands of fans the ultimate sporting, entertainment and gastronomic experience.
The 2017 Formula One Singapore Airlines Singapore Grand Prix is introducing a raft of new initiatives to attract more fans and increase the festive atmosphere, including special ticket offerings, the Apex Lounge that transitions into a party club and plenty of high-end dining options, including the debut of Hollywood Road by Hong Kong’s award-winning restaurant group Maximal Concepts.
Michael Roche, executive director, Singapore GP, says the new features are in line with the race’s pioneering objectives since its launch in 2008 of creating a sporting event as well as a festival that celebrates Singapore’s standing as an international city.
“From the outset, we wanted to create a memorable event that stood out from any sporting event here,” Roche says. “This is a fantastic platform to showcase the best of Singapore – the spectacular city skyline, award-winning attractions, architecture and dining options, dynamic shopping districts as well as a buzzing nightlife.
“Formula One, as well as the accompanying events around it, not only add to the vibrancy of the city, but also helped to change the perception of Singapore from being just a stopover, to a must-visit destination.
“Today, the Formula One Singapore Grand Prix is one of the largest events the country has ever hosted, and has become one of Asia’s must-attend weekends.
A number of new ticketing offerings are being introduced, such as single-day tickets for selected grandstands and the Premier Walkabout category that allows fans to create their own schedules for the race weekend. There are also combination packages that give racegoers the flexibility to explore different parts of the Circuit Park over three days of practice, qualifying and the race itself.