New York’s Museum of Modern Art to open flagship store in Hong Kong developer New World’s K11 Musea
- The 6,000 sq ft store will be MoMa’s largest in Asia
- K11 Musea to also host Asia’s first Festival de Cannes Film Week
Hong Kong property developer New World Development is bringing a flagship store of New York’s The Museum of Modern Art (MoMA) to Hong Kong this year.
The 6,000 sq ft store, MoMa’s largest in Asia, is to open in August in K11 Musea, the retail part of Tsim Sha Tsui’s Victoria Dockside, which New World wants to develop as a culture and arts district. K11 Musea is expected to open in the third quarter this year.
“We look forward to welcoming a wide community of Hongkongers, visitors and tourists, who can explore innovative good design,” said Thomas Randon , general manager of retail division at The Museum of Modern Art.
Adrian Cheng, New World’s executive vice-chairman and general manager, is a board member of MoMa PS1 and led on the introduction of the store in Hong Kong, according to the developer.
“Adrian, behind the scenes, sewed up the deal and asked [MoMA]: why don’t you open in Hong Kong? So they decided to open here. And we offered this space to MoMA [at K11 Musea],” a spokeswoman for New World said.
The company denied any suggestions that rent was lowered for MoMa because of Cheng’s links with the arts institution.