Serviced apartment operators are raising their game to bolster business in Hong Kong
Cosy designs, hi-tech services and new locations are indications of more competition in the industry
When it comes down to it, it’s all about innovation, convenience and comfort. Hong Kong’s serviced apartment operators are constantly looking at ways to improve their portfolio to make residents stay that much longer.
Operators are now turning to cosy designs or are offering various hi-tech services to beat the competition, and they are also seeking new locations to open for business.
Earlier this year, Gateway Apartments, a luxury serviced apartment complex on top of Harbour City in Tsim Sha Tsui, completed an extensive two-year refurbishment and launched two-bedroom and three-bedroom apartments, which it says are designed to “accommodate families with children while allowing adequate space and privacy for each family member”.
It has also introduced studios, one-bedroom and one-bedroom with a study, which are suitable for executives and professionals on extended business trips to Hong Kong.
Ascott, the flagship serviced residence business unit of Singapore-based CapitaLand, has expanded its portfolio in Hong Kong with the launch of two Citadines properties. The new 52-unit Citadines Harbourview Hong Kong and the rebranded 55-unit Citadines Mercer Hong Kong have boosted Ascott’s presence to more than 300 serviced homes.
“Ascott has bolstered its network in Hong Kong with the opening of four properties in the past three years,” says Tan Tze Shang, Ascott’s regional general manager for greater China. “The newest Citadines Harbourview will provide travellers with another choice on Hong Kong Island.
With the rebranding of The Mercer into Citadines Mercer, we will have three Citadines properties in Hong Kong, enabling us to leverage resources to boost brand recognition