Meet Daniel Zhang, the ‘free and unfettered spirit’ who will succeed Jack Ma as Alibaba’s chairman

The succession plan comes as Ma, who co-founded Alibaba together with 17 others and has for years been the face of the company, looks to distance himself from daily operations

Daniel Zhang, chief executive officer of Alibaba. Photo: Alibaba Group

Among the 86,000 employees who work at Alibaba Group Holding, chief executive Daniel Zhang Yong is not known as Daniel, or Mr Zhang, or even boss.

Instead, employees refer to him as xiaoyaozi, or the “free and unfettered one”. The nom de guerre, after a character from a Louis Cha wuxia novel, has appeared on his business card, Chinese company press statements and in Alibaba’s literature.

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