Is 3D printing the next big thing in high jewellery? Tiffany & Co., LVMH-owned Bulgari, Boucheron and Boghossian have all embraced the new technology in a world where handcraftsmanship is key

  • The luxury jewellery industry is prized for its time-honoured craftsmanship, but more brands are turning to new technologies – like De Beers’ AR that allows clients to virtually ‘try on’ pieces
  • Boucheron’s latest Contemplation collection features a stunning diamond necklace designed by an algorithm and Bulgari even launched three high jewellery NFTs in 2022

The thrill of hi-tech tools: luxury jewellery designers like Boucheron, Boghossian and Tiffany & Co. flirt with 3D technology. Photo: Bulgari
The luxury jewellery industry may most often celebrate the continued use of time-honoured craftsmanship, but 3D design and printing technologies are becoming commonplace too.

Boucheron’s forward-thinking Contemplation collection, for example, included an extraordinary necklace that used a mathematical algorithm to suspend diamonds in a cloudlike structure. Contemplation was followed by the maison’s rainbow-inspired Holographique line, influenced by Icelandic-Danish artist Olafur Eliasson and Mexican architect Luis Barragan. A hologram technology pioneered by French aeronautics company Saint-Gobain was used to spray slices of rock crystal with a creative material that makes jewels appear to be changing colour.

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