bodyType

customContents

entityId

printArticlePageQuery

filter

article

body

urlAlias

articleSectionsContent

articleSeoArticle

articleSourceHeaderArticle

contentSchemaRenderContent

contentSubHeadlineContent

contentHeadlineContent

mainImagePrintArticleArticle

authorBlockPrintArticleArticle

contentSponsorTagContent

articlePianoPaywallContent

scmpYoutubeContent

hooksTrackPageViewArticle

query printArticlePageQuery(
  $entityId: String!
  $customContents: [CustomContentInput]
  $bodyType: BodyFormatTypeEnum
) {
  article(filter: {entityId: $entityId}) {
    entityId
    body(customContents: $customContents, type: $bodyType) {
      json
    }
    urlAlias
    ...articleSectionsContent
    ...articleSeoArticle_3o8td4
    ...articleSourceHeaderArticle
    ...contentSchemaRenderContent
    ...contentSubHeadlineContent
    ...contentHeadlineContent
    ...mainImagePrintArticleArticle
    ...authorBlockPrintArticleArticle
    ...contentSponsorTagContent
    ...articlePianoPaywallContent
    ...scmpYoutubeContent
    ...hooksTrackPageViewArticle
    id
  }
}

fragment articlePianoPaywallContent on Content {
  __isContent: __typename
  ...hooksPaywallPromiseContent
}

fragment articleSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersCheckIfNewsSectionInFirstIndexSection
      ...entityLink
      name
      id
    }
  }
}

fragment articleSeoArticle_3o8td4 on Article {
  ...hooksArticleSeoArticle
  ...helpersCheckIsPostiesArticle
  ...helpersGetArticleTypeArticle
  entityId
  publishedDate
  updatedDate
  summary {
    text
  }
  subHeadline {
    text
  }
  body(customContents: $customContents, type: $bodyType) {
    text
  }
  keywords
  sections {
    value {
      name
      id
    }
  }
  topics {
    name
    entityId
    id
  }
  urlAlias
  authors {
    name
    id
  }
  images {
    style(filter: {style: "768x768"}) {
      url
    }
  }
  readingTime
}

fragment articleSourceHeaderArticle on Article {
  urlAlias
  ...entityLink
}

fragment authorBlockPrintArticleArticle on Article {
  ...defaultArticleDateContent
  ...authorNamesArticle
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment authorNamesArticle on Article {
  authorLocations
  authors {
    entityId
    location
    ...authorNameAuthor
    id
  }
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment defaultArticleDateContent on Content {
  __isContent: __typename
  ...hooksArticleDateUtilsContent
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLiveArticle
  ...helpersCheckIsPlusPage
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckIfNewsSectionInFirstIndexSection on Section {
  name
}

fragment helpersCheckIsAmpEnabledArticle on Article {
  entityId
  types {
    value {
      entityId
      id
    }
  }
  sections {
    value {
      entityId
      id
    }
  }
  disableOffPlatformContent
  sponsorType
  published
  ...helpersCheckIsPlusArticle
  ...helpersCheckIsPostiesArticle
}

fragment helpersCheckIsLiveArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsPlusArticle on Content {
  __isContent: __typename
  ... on Article {
    paywallTypes {
      entityUuid
      id
    }
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostMagazineArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Content {
  __isContent: __typename
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetArticleTypeArticle on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        entityId
        id
      }
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksArticleDateUtilsContent on Content {
  __isContent: __typename
  createdDate
  publishedDate
  updatedDate
}

fragment hooksArticleSeoArticle on Article {
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...hooksContentHeadlineTagContent
  ...helpersCheckIsAmpEnabledArticle
  entityId
  headline
  socialHeadline
  types {
    value {
      entityId
      id
    }
  }
  authors {
    entityId
    id
  }
  images {
    generic_og: style(filter: {style: "og_image_scmp_generic"}) {
      url
    }
    styles(filter: {styles: ["og_image_posties_article", "og_postmag", "og_image_style", "og_image_scmp_analysis", "og_image_scmp_explainer", "og_image_scmp_editorial", "og_image_scmp_fact_check", "og_image_scmp_debate", "og_image_scmp_live", "og_image_scmp_obituary", "og_image_scmp_opinion", "og_image_scmp_review", "og_image_scmp_series", "og_image_scmp_generic"]}) {
      url
      style
    }
    type
  }
  urlAlias
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksPaywallPromiseContent on Content {
  __isContent: __typename
  entityId
  ...helpersCheckIsPostiesArticle
}

fragment hooksTrackPageViewArticle on Article {
  entityId
  publishedDate
  headline
  sections {
    value {
      name
      id
    }
  }
  urlAlias
  authors {
    name
    id
  }
  entityUuid
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment mainImagePrintArticleArticle on Article {
  images {
    title
    url
    isSlideshow
    size_652x446: style(filter: {style: "652x446"}) {
      url
    }
  }
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}


sections

types

disableOffPlatformContent

sponsorType

published

headline

socialHeadline

authors

images

publishedDate

updatedDate

summary

subHeadline

keywords

topics

readingTime

authorLocations

entityUuid

Business Insider

It’s a rare day that passes without a headline about Elon Musk, Mark Zuckerberg, Jeff Bezos, or any number of the other flashy and seemingly press-loving billionaires.
That rumoured cage fight between Musk and Zuckerberg was a melee for media attention. (Most recently, a slew of MMA champs reportedly offered to coach Musk, even though Zuckerberg has since dubbed the fight challenge “not serious”). And Jeff Bezos can regularly be spotted on his US$500 million yacht with fiancée Lauren Sánchez.
But some others in the billionaire class are just the opposite, taking great care to stay out of the limelight.
10 richest beauty billionaires of 2023 – net worths, ranked
Here’s a sampling of some of the world’s most secretive and reclusive billionaires, how they built their fortunes, and how they’ve tried to avoided the public eye over the years.
(One necessary disclaimer: we may not even know about the really tight-lipped billionaires, who have managed to stay off the lists of Forbes, Bloomberg, and the like. The individuals and families named below did not immediately respond to requests for comment unless stated otherwise. Their net worths are accurate as of August 15.)
1. Philip Anschutz

You’ve probably heard of Coachella before, but the man behind the festival is far less well known.
Meet Philip Anschutz, who has been dubbed “America’s most reclusive billionaire”. His net worth sits at US$10.7 billion, according to Forbes.
The 83-year-old owns Anschutz Entertainment Group, or AEG, which is the parent company of Coachella. Before getting into entertainment, Anschutz made his money in oil and railways. He discovered an oilfield on the Wyoming-Utah border by 1979, and three years later, Mobil bought half of it for US$500 million.
He went on to buy the Rio Grande Railroad and the Southern Pacific Railroad in the 1980s, and sold them in 1995 for US$1.4 billion, while retaining the right to lay fibre-optic cables on them for telecoms services.
“Anschutz is sort of like the Wizard of Oz,” Los Angeles economist Jack Kyser told the Los Angeles Times in 2006. “He is the man behind the curtain pulling the levers. Nobody sees him, yet he has a huge impact on Los Angeles.”
2. Frederick Barclay

Identical twins David Barclay and Frederick Barclay were commonly referred to as the Barclay brothers. While David died in 2021, Frederick is still alive at 88 years old. In 2020, before David’s death, the brothers were estimated to be worth US$4 billion combined, by Forbes.
Still, much about the Barclays’ origin and empire-building remains unknown, with Forbes calling the brothers “the UK’s most infamous reclusive billionaires”. The pair were rarely photographed and together owned a private island.
Who are Steve Jobs’ 4 kids and widow Laurene Powell, and where are they now?
“We are private about everything we do,” David once said in a rare public comment. “It stems from our philosophy of not talking about ourselves, or claiming how clever we are, or boasting about how successful we have been. We would, anyway, claim that we have been more fortunate than many others.”
3. Cargill-MacMillan family

With an agricultural empire spanning seven generations, the Cargill-MacMillan clan runs Cargill, one of the largest privately held US companies by revenue. It’s the eighth-richest family in the world, according to an October 2022 Bloomberg ranking, and includes 12 billionaires, Forbes reported.
Pauline MacMillan Keinath is thought to have the largest stake in Cargill and is worth US$7.2 billion, while Martha, pictured above, is worth US$1.3 billion, Forbes estimates.
Founded in 1865 as a grain warehouse in Iowa, Cargill continues to be synonymous with agriculture first and foremost, but has expanded to also offer products and services in areas like pharmaceuticals, risk management, and transport and logistics.
4. Mars family

The Mars family is perhaps best known for their candy empire, with brands like M&M’s, Snickers, Twix and Dove. They also own food brands like Ben’s Original as well as petcare brands Pedigree, Iams and Cesar. They were listed as the second-richest family in the world, with a net worth of US$160 billion, in an October 2022 Bloomberg ranking.
Tech bro bling: 9 watch brands that Silicon Valley millionaires love
“The Mars family values the right to privacy and have never courted personal publicity,” Amy Weiss, spokesperson for the Mars family, said in a statement.
5. Ike Perlmutter

Isaac Perlmutter, who goes by Ike, amassed his wealth in action figure manufacturing, which ultimately led him to Marvel Comics. The 80-year-old became CEO of the company in 2005 and was responsible for its 2009 sale to Disney for US$4 billion. His net worth is US$3.9 billion, according to Forbes.
He “relishes his reputation as secretive and frugal”, The Hollywood Reporter said in a 2014 story, citing a top executive who’d worked with him.
His friends have chalked up his shy nature partly to his “thick” Israeli accent, according to the Financial Times.
In March, it was reported that Perlmutter was out at Disney as part of the company’s cost-cutting measures. Soon after, he confirmed that he was fired by the company in a rare interview with The Wall Street Journal.
6. Reimann family

One of Germany’s wealthiest families, the Reimanns, are behind conglomerate Jab Holding Company, which now owns brands like Krispy Kreme, Panera and Peet’s Coffee.
The family’s history in business dates back to the 1800s, when chemist Ludwig Reimann joined Johann A. Benckiser at Benckiser, a German chemical and industrial manufacturing company. Reimann married Benckiser’s daughter and, over the years, Reimann’s side of the family expanded the business – which is named for Benckiser’s initials – to include consumer goods.
Is Blackpink’s Lisa dating an LVMH heir – and will she end her YG contract?
Though they’ve generally avoided the spotlight, the Reimanns made headlines in 2019 when they donated 10 million Euros to charity after uncovering the extent of their family’s Nazi history.
“There is nothing to gloss over. These crimes are disgusting,” Peter Harf, chairman of Jab, told Bild at the time.
The family has so shied away from the public eye that a search for photos of the Reimanns predominantly returned images of Harf – if anyone at all. A representative contacted for this article said the Reimann family did not have a comment about its approach to privacy.
7 and 8. Alain and Gérard Wertheimer

Alain and Gérard Wertheimer, both in their 70s, are third-generation owners of Chanel.
The brothers each have an estimated net worth of US$32.5 billion each, according to Forbes.
Alain and Gérard inherited the company when their father, Jacques Wertheimer, died in 1996. Alain is chairman of Chanel, while Gérard leads the company’s watch division. The brothers are each worth US$32.6 billion, according to Forbes.
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The New York Times has called the brothers “fashion’s quietest billionaires”. In a rare interview, Gérard told the Times in 2002 about their choice to stay under the radar.
“It’s about Coco Chanel. It’s about Karl. It’s about everyone who works and creates at Chanel. It’s not about the Wertheimers,” he said at the time, referring to Karl Lagerfeld, the fashion house’s former creative director.
Chanel, the company, long had a secretive approach to handling its financials, going 108 years before releasing any. When it first did so in 2018, it reported total sales of US$9.62 billion for the 2017 calendar year.
This article originally appeared on Insider.
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8 most secretive billionaires in the world, revealed: from Marvel’s Isaac Perlmutter who was ‘fired’ from Disney, to Chanel’s Alain and Gérard Wertheimer, and Frederick Barclay

The Cargill-MacMillan family (Martha Cargill is pictured), Philip Anschutz and Frederick Barclay are among today’s most secretive billionaires. Photos: Getty Images, AP

Philip Anschutz is the man behind Coachella. Photo: Getty Images

David Barclay (left, now deceased) and his twin brother Frederick after receiving their knighthoods from Britain’s Queen Elizabeth at Buckingham Palace in London, in 2000. Photo: AP

The Cargill-MacMillan family are among the richest in the world. Photo: Getty Images

Jacqueline Mars, centre, and her granddaughters, Graysen Airth, left, and Katherine Burgstahler, right, arriving for a formal dinner in Washington DC, in December 2017. Photo: Getty Images

Former US president Donald Trump shakes the hand of Ike Perlmutter, CEO of Marvel Entertainment, in April 2017, in Washington DC. Photo: AFP

Family spokesman Peter Harf, who heads the Reimann’s JAB Holding Company, in Berlin, Germany, in May 2016. Photo: AP

Alain Wertheimer (right) and his brother Gérard Wertheimer attend the Prix de Diane Longines at Hippodrome de Chantilly in 2011, in Chantilly, France. Photo: WireImage

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Today’s most famous billionaires, from Elon Musk and Mark Zuckerberg (will that cage fight ever happen?) to Jeff Bezos, seem to enjoy the spotlight – but not all super-wealthy tycoons want to be seen
Philip Anschutz runs the parent company of Coachella; the Mars family are behind M&M’s, Snickers, and Dove; and Chanel’s Alain and Gérard Wertheimer are dubbed as ‘fashion’s quietest billionaires’


From the Mars family’s candy empire and Coachella’s Philip Anschutz, to banking tycoon Frederick Barclay, here are the world’s most secretive billionaires in 2023 …
