Does Victoria’s Secret decision to feature a plus-size model in new lingerie campaign with Bluebella mark a change in strategy?

Ali Tate believes she will be the first US size 14 model to appear for Victoria’s Secret, as the US lingerie brand struggles to compete with more body-inclusive rivals chipping away at its market share

Plus-size model Ali Tate says she will be modelling part of a lingerie collection for Bluebella which will be available in select Victoria’s Secret stores and online. Photo: Instagram

Victoria’s Secret is clearly starting to listen to its critics.

The US lingerie powerhouse has announced that it will be collaborating with Bluebella to bring its collection to select Victoria’s Secret stores and online. The UK-based lingerie brand is known for its inclusive campaigns that feature a diverse selection of models.

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