H&M jumps on the Hong Kong corporate party bandwagon

Another invitation-only concert looms, but at least you've a chance of snagging a ticket to see Living Discoheads, British singer and producer Blood Orange and Los Angeles beat maker Tokimonsta

Wages of Spin: Korean-American DJ Tokimonsta is appearing at the invitation-only H&M event.

We might be at a point where the most exciting gigs in town are corporate private parties that double as marketing events. After Prada and Calvin Klein respectively brought singers Lorde and Justin Bieber to Hong Kong for semi-private shows in the recent past, H&M is following suit with its own show on July 15 at Hidden Agenda in Kwun Tong.

Although the line-up is a decidedly more indie affair, what the performers lack in mainstream star power they more than make up for in music industry buzz. Sharing top billing for "H&M Loves Music" are British singer and producer Blood Orange and Los Angeles beat maker Tokimonsta. Orange, real name Dev Hynes, wrote songs for The Chemical Brothers on their 2007 Grammy-winning album, We Are the Night, and works regularly with Solange Knowles (sister of Beyoncé). Tokimonsta, aka Jennifer Lee, is a Korean-American electronic DJ and the first woman to sign with underground hip-hop star Flying Lotus' label. Also on the bill is local trio Living Discoheads.

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