World’s biggest amulet market: why Thais wear so many good luck charms, and why some cost so much

  • US$1.25 billion worth of Buddhist charms are sold every year in Thailand – not surprising when seven in 10 Thais wear amulets. Some have thousands
  • The most prized ones were made by venerated monks, but many are mass-produced, and unscrupulous temples pass off fakes as valuable charms to Chinese tourists

His clothes old and frayed, Kob Ladkrabang, a Thai amulet enthusiast, looks for a new acquisition at a Bangkok amulet market to add to his collection of 10,000. “I like amulets,” he says. Photo: Tibor Krausz

Jitti Kongsupapsiri reaches into his breast pocket and takes out a small, off-white object. It is encased in a shiny gold locket with curved glass panes on the front and back.

“Take a look at this,” the Chinese-Thai trader urges as he cradles the amulet gingerly in his palm, as if his very touch posed a danger to it.

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