bodyType

customContents

entityId

printArticlePageQuery

filter

article

body

urlAlias

articleSectionsContent

articleSeoArticle

articleSourceHeaderArticle

contentSchemaRenderContent

contentSubHeadlineContent

contentHeadlineContent

mainImagePrintArticleArticle

authorBlockPrintArticleArticle

contentSponsorTagContent

articlePianoPaywallContent

scmpYoutubeContent

hooksTrackPageViewArticle

query printArticlePageQuery(
  $entityId: String!
  $customContents: [CustomContentInput]
  $bodyType: BodyFormatTypeEnum
) {
  article(filter: {entityId: $entityId}) {
    entityId
    body(customContents: $customContents, type: $bodyType) {
      json
    }
    urlAlias
    ...articleSectionsContent
    ...articleSeoArticle_3o8td4
    ...articleSourceHeaderArticle
    ...contentSchemaRenderContent
    ...contentSubHeadlineContent
    ...contentHeadlineContent
    ...mainImagePrintArticleArticle
    ...authorBlockPrintArticleArticle
    ...contentSponsorTagContent
    ...articlePianoPaywallContent
    ...scmpYoutubeContent
    ...hooksTrackPageViewArticle
    id
  }
}

fragment articlePianoPaywallContent on Content {
  __isContent: __typename
  ...hooksPaywallPromiseContent
}

fragment articleSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersCheckIfNewsSectionInFirstIndexSection
      ...entityLink
      name
      id
    }
  }
}

fragment articleSeoArticle_3o8td4 on Article {
  ...hooksArticleSeoArticle
  ...helpersCheckIsPostiesArticle
  ...helpersGetArticleTypeArticle
  entityId
  publishedDate
  updatedDate
  summary {
    text
  }
  subHeadline {
    text
  }
  body(customContents: $customContents, type: $bodyType) {
    text
  }
  keywords
  sections {
    value {
      name
      id
    }
  }
  topics {
    name
    entityId
    id
  }
  urlAlias
  authors {
    name
    id
  }
  images {
    style(filter: {style: "768x768"}) {
      url
    }
  }
  readingTime
}

fragment articleSourceHeaderArticle on Article {
  urlAlias
  ...entityLink
}

fragment authorBlockPrintArticleArticle on Article {
  ...defaultArticleDateContent
  ...authorNamesArticle
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment authorNamesArticle on Article {
  authorLocations
  authors {
    entityId
    location
    ...authorNameAuthor
    id
  }
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment defaultArticleDateContent on Content {
  __isContent: __typename
  ...hooksArticleDateUtilsContent
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLiveArticle
  ...helpersCheckIsPlusPage
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckIfNewsSectionInFirstIndexSection on Section {
  name
}

fragment helpersCheckIsAmpEnabledArticle on Article {
  entityId
  types {
    value {
      entityId
      id
    }
  }
  sections {
    value {
      entityId
      id
    }
  }
  disableOffPlatformContent
  sponsorType
  published
  ...helpersCheckIsPlusArticle
  ...helpersCheckIsPostiesArticle
}

fragment helpersCheckIsLiveArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsPlusArticle on Content {
  __isContent: __typename
  ... on Article {
    paywallTypes {
      entityUuid
      id
    }
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostMagazineArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Content {
  __isContent: __typename
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetArticleTypeArticle on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        entityId
        id
      }
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksArticleDateUtilsContent on Content {
  __isContent: __typename
  createdDate
  publishedDate
  updatedDate
}

fragment hooksArticleSeoArticle on Article {
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...hooksContentHeadlineTagContent
  ...helpersCheckIsAmpEnabledArticle
  entityId
  headline
  socialHeadline
  types {
    value {
      entityId
      id
    }
  }
  authors {
    entityId
    id
  }
  images {
    generic_og: style(filter: {style: "og_image_scmp_generic"}) {
      url
    }
    styles(filter: {styles: ["og_image_posties_article", "og_postmag", "og_image_style", "og_image_scmp_analysis", "og_image_scmp_explainer", "og_image_scmp_editorial", "og_image_scmp_fact_check", "og_image_scmp_debate", "og_image_scmp_live", "og_image_scmp_obituary", "og_image_scmp_opinion", "og_image_scmp_review", "og_image_scmp_series", "og_image_scmp_generic"]}) {
      url
      style
    }
    type
  }
  urlAlias
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksPaywallPromiseContent on Content {
  __isContent: __typename
  entityId
  ...helpersCheckIsPostiesArticle
}

fragment hooksTrackPageViewArticle on Article {
  entityId
  publishedDate
  headline
  sections {
    value {
      name
      id
    }
  }
  urlAlias
  authors {
    name
    id
  }
  entityUuid
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment mainImagePrintArticleArticle on Article {
  images {
    title
    url
    isSlideshow
    size_652x446: style(filter: {style: "652x446"}) {
      url
    }
  }
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}


sections

types

disableOffPlatformContent

sponsorType

published

headline

socialHeadline

authors

images

publishedDate

updatedDate

summary

subHeadline

keywords

topics

readingTime

authorLocations

entityUuid

Andrea Li

WHEN CARRINA Chau Ka-yee returned to Hong Kong  about a year ago, she needed  a  way to continue her pastry career without compromising  what she'd been taught in the kitchen trenches of Paris and Toronto.

After years of working in the garment business,  she'd followed her sister's suggestion to study baking, which she'd loved  since  childhood. Chau spent years perfecting the art of cake and pastry making, first in France at  Le Cordon Bleu culinary school, then as an apprentice at the   Hotel  de Crillon, followed by time at Toronto's   Rahier Patisserie   under Belgian pastry chef  Francois Rahier.

Fearing that opening a shop in Hong Kong would mean lowering the quality of her  work and compromising on the use of premium ingredients  to meet high rents, she decided to  take the online route to keep costs low while maintaining the highest  standards.

Carrina Patisserie   was set up two months ago, working out of Chau's workshop in Chai Wan. But through word of mouth  her products have already  become a fixture at corporate functions. They've been such a hit that she worked  all through the December holidays just to meet the  orders.

'I was working like Superman over Christmas from 8am until 1am,' she says. 'But I thoroughly enjoy the process  of making a cake. I find it extremely satisfying.  Cakes are something that can make people very happy.'

Chau's labour-intensive offerings are as extensive as those at any top-notch pastry shop: from classics such as tarte au citron,  mille-feuille and apple tart, to more unusual flavours such as the Montmartre (lemongrass mousse with chocolate sponge cake) and Saint-Sulpice (mango mousse, raspberry preserves and berry sponge cake).

Selling food over the Net isn't common in Hong Kong, but it's increasingly gaining ground. When  business at seafood wholesaler South Stream Seafoods hit rock bottom during the Sars outbreak in 2003, owners  Bradley White and  Mark Mowday decided to  try home deliveries.

Six months later, after  sending out leaflets  and  hosting a booth at an American Club bazaar, their delivery business took off. Household orders came from all over the city as people took to the idea of having affordable seafood delivered to their door. 'Our fresh products can sometimes be up to 50 per cent cheaper than the same thing sold in high-end stores,' White says. 'And theirs are certainly no fresher than ours.'

Aside from the wide variety of fresh and frozen seafood, South Stream has since diversified to offer organic New Zealand beef, hand-made sausages sourced from a one-man butcher shop in Turangi, New Zealand, and handmade organic cheeses.

'Because we deal with perishable items, we only update the site once we know what's coming up from Australia and New Zealand,' White  says. The website is refreshed twice a week,  with fixed cut-off ordering times and delivery the day after the produce has hit the tarmac.

Another meat option is Waves Pacific, featuring Wagyu beef,  Kurobuta pork, lamb and free-range chicken from Australia. Ordering can be done via a form  on the website, with tailored slicing and portioning.

For produce, there's  Aussie Organics, which started when Stuart Boonstra grew tired of searching for organic produce to feed his children. He teamed up with a friend, Peter McDonnell, in Australia to import the products to Hong Kong.

'We started by putting an advertisement in the local Discovery Bay magazine, hoping to get together 30 to 40 families interested in these products and we ended up getting calls from all over Hong Kong,' says Boonstra, who now looks after the business' sales and marketing, while his friend is responsible for the supply and packing of products.

After starting in 2004 with organic fruits and vegetables, Aussie Organics has  expanded to include organic dry goods and wild-caught seafood, with plans to introduce organic meat products  this month and dairy products by mid-year.

'Our philosophy is to deliver the  best Australian fresh organic products to your door, with the focus on health, freshness, value, convenience and variety,' says Boonstra, originally from Melbourne. 'We seek out the very best organic products Australia-wide and handpick and pack everything fresh in Queensland to keep control over the quality.'

The products come from certified organic producers (with the exception of seafood, which is certified as wild caught), and all the  produce can be traced back to a particular region in Australia, including where it's planted and even down to where the seed for the produce was sourced, McDonnell  says.

Wine retailers are also logging on to save on overheads.  At conventional shops, retailers have to deal not only with the standard  80 per cent government tariff but also high rents,  all of which are passed on to the customer.

This was  why Bertrand Jubault started up his  online wine  service in mid-2005.  Wineshop.hk features about 200 wines from the old and new worlds, including roses, grand crus and champagnes. 'I work with wine importers in Hong Kong who sell me wines at wholesale prices, which I then deliver to the customer,' says Jubault. 'I don't keep any stock myself so my costs are kept down.  My prices can be up to 20-30 per cent less than the bottles in high-end wine shops.

'In Hong Kong, if you don't have strong financial support, it's impossible for independent operators to sustain a profitable wine business.  The only way to offer value for money is through the e-business model.'

By the end of this month, he'll take that concept further by launching a gourmet food website, Foodshop.hk.

Such is the attraction of  low online start-up costs that  overseas entrepreneurs are  getting in on the act in Hong Kong.

Adelaide Cellar Door, run by husband and wife team David and Jane Harris, specialises in selling wines from boutique wineries in Southern Australia.

Having built a duplicate business model in Australia four years  ago, the couple launched their  operation in Hong Kong six months ago, with Vietnam soon to follow. Longer-term plans include Japan, Taiwan and mainland China.

'We live in Adelaide and most of the wine districts are just a few hours away,' says David Harris, who also runs his own wine services company in Adelaide, providing bottling, warehousing and export compliance services to wineries. 'We're third and fourth generation South Australians - there's not a winery in this region that we don't know about. We sell wines only by the six- or 12-bottle case, so the volume of sales is substantial,'  Harris says.

The Hong Kong business offers bottles from 15 wineries. Shipped in bulk every few months, the wines are stored at a facility in Sai Kung until an order is placed and  it's delivered  to your door.

'This is the most innovative manner of getting great, unique wines to  customers in the most efficient way,' Harris says.



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