LG leads smart life revolution in Hong Kong: Yuri Han
- Globally LG has evolved into a 'smart life solution company', driven by optimism and innovation, with a focus on integrating smart tech into everyday life
- The brand repositioning around smarter, greener solutions aligns well with the city’s fast-paced, increasingly sustainable lifestyle, says Yuri Han, managing director of LG Electronics Hong Kong
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LG Electronics (LG), the South Korean conglomerate, has transformed its identity from a manufacturer of home appliances and consumer electronics to a catalyst for a smarter and more sustainable way of life with a new brand proposition.
Launched globally as 'Life's Good with Optimism', LG's redefined brand is now driven by a vision to embed itself more deeply in the everyday lives of its consumers by approaching life with optimism through technology that promises not just performance but a truly transformative experience.
A new visual identity
In line with the new brand identity, LG launched a dynamic new visual identity this year, which has been enthusiastically received here in Hong Kong. The playful, interactive elements of the brand symbol and the fresh shade of active red in the logo refresh LG's image, injecting energy and modernity into the brand perception.
These changes are not superficial but are designed to visually reinforce the brand's evolution from traditional electronics to a broader, more integrated technology entity.
