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Global C-pop Star and Fashion Icon Tia Lee
Lifestyle

Global C-Pop Star and Fashion Icon Tia Lee Drops Goodbye Princess MV today, following record-breaking MV pre-release animation and fashion videography series with over 100 million views

  • Tia Lee’s “Goodbye Princess” music video was officially launched today

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Global C-Pop Star and Fashion Icon Tia Lee Drops Goodbye Princess MV today, following record-breaking MV pre-release animation and fashion videography series with over 100 million views
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Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise. 
Last month, Tia’s ingenious pre-release campaign for “Goodbye Princess” featured a sixepisode animation series combined with motion imagery and fashion videography delivered the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The pre-release campaign was more successful than even Tia could have dreamt of, setting a new record by gaining more than 100 million views in under a month. The pre-release campaign is on track to become the most successful global engagement campaign of all time by a C-pop artiste. On the back of that, Tia is launching her new single “Goodbye Princess” today, exclusively on YouTube and Weibo.
Ingenious pre-release campaign for “Goodbye Princess” featured a six-episode animation series combined with motion imagery and fashion videography
Ingenious pre-release campaign for “Goodbye Princess” featured a six-episode animation series combined with motion imagery and fashion videography

Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.” 

The Concept and Talent Behind the Creation of “Goodbye Princess”

“Goodbye Princess” is an official farewell note written by Tia Lee to her old self, the song symbolises her saying goodbye to her previous stage persona and learning to express her true self, on the same hand exploring a new world. Tia’s new single themed around female empowerment, which aims to encourage all women to build a more promising future for themselves. 

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