Why The Macallan and artist Sir Peter Blake’s 1967 whisky collaboration recalls The Beatles’ iconic Sgt. Pepper’s album cover
- Godfather of pop art has created 13 collages for labels of the brand’s 54-year-old limited-edition single-malt Scotch whisky collection
- Hong Kong’s Anecdote of Ages interactive experience shows how distillery’s history inspired work of British godfather of pop art
[Sponsored article]
A well-crafted story can evoke nostalgia, create connections and trigger emotions, which allow us to connect with the past and carve a positive step into the future. Storytelling through art can also create a glimpse into the journey that has helped to craft a legacy.
Britain’s renowned godfather of pop art, Sir Peter Blake – best known for his design work on the iconic collage cover for The Beatles’ 1967 album, “Sgt. Pepper’s Lonely Hearts Club Band” – has collaborated with the renowned single-malt Scotch whisky brand, The Macallan, to create collage-style labels for 13 limited-edition bottles of whisky, which reveal stories from its rich history that have helped to cement its reputation.
“An anecdote tells a unique or insightful story, which as you can imagine, The Macallan has plenty of from its near-200-year history,” says Patricia Byott, brand ambassador of The Macallan in Hong Kong and Macau.
Blake, 88, designed colourful, bespoke labels for the bottles of 54-year-old single-malt whisky featured in the Anecdotes of Ages Collection. The fact the whisky dates from 1967 is deliberate – it’s the year Blake’s collage-style pop art for the cover of The Beatles’ album captured the attention of people worldwide.