Shopping Made Easy
HKTVmall is a popular online platform for shoppers. Even though people in Hong Kong can mostly find a shop just a stone’s throw away, CEO (HK) of HKTVmall Jelly ZHOU explains the reasons for its success.
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When it comes to using big data and technology to improve everyday shopping experiences, HKTVmall delivers.
Established in 2015, HKTVmall is the eCommerce business unit under Hong Kong Technology Venture Company Limited, a listed company in Hong Kong. HKTVmall covers the Group’s operations in Hong Kong to run an online shopping mall and provide one-stop shop services including online shopping, marketing and digital advertising, big data analysis, smart logistics and fulfilment as well as physical O2O stores.
Since the onset of the pandemic, the company’s online retail sales in Hong Kong have risen to take a 7 to 8 per cent share of the market, and this is expected to increase. This is a stellar figure considering that the technology company is operating in a city where most citizens can access a shopping mall within 15 minutes.
According to Jelly Zhou, CEO (HK) of HKTVmall, the migration to online shopping was a natural progression that was accelerated by the pandemic lockdowns. “It’s really all about convenience for the shopper,” she says. “When we think back seven years ago to when we started HKTVmall, you could find a shopping mall quite quickly in any direction, so why would you shop online?”
The answer, Zhou and her team realized, is convenience. Online shoppers can shop at any time of the day, even after midnight, and can get any product that they want with the click of a button. “Hong Kong consumers are the same as those in other countries. They are looking for convenience, so there is a demand for e-commerce in Hong Kong. That’s how we grew our online shopping businesses,” she says.