Using Social Data to Understand Your Audience for Better Business Decisions

[Sponsored Article]

There’s no way around it: the COVID-19 pandemic has drastically changed the way companies and consumers behave in the digital media landscape. With situations dynamically changing, brands and organisations need to react fast whilst developing new practices to stay one step ahead of the game.

With many people logging onto their digital profiles and sending exabytes of data across social media and forums such as LIHKG (連登) every day, savvy businesses are monitoring those conversions and using social media tools to capture the topics and interests their target audience is discussing daily.

In Hong Kong, social media platforms such as Twitter, Facebook, WeChat and Instagram are a haven for consumer conversations while forums such as LIHKG (連登), HKGolden (香港高登) and news organisations are bastions for topical discussions. These platforms hold rich and diverse opinions that can change the behaviour of Hong Kong’s consumers – which means it’s increasingly important for Hong Kong’s businesses to pay attention to these conversations, derive actionable insights, and use them to inform marketing and social media strategies.

Boosting the bond between brands and consumers in Hong Kong