101 on Cleveland: Luxury Living in London W1
Dukelease's new luxury residential scheme blends harmoniously with the period buildings of fashionable Fitzrovia
[Sponsored Article]
With the opening of London's Crossrail Elizabeth Line being pushed back another year, overseas property investors still have time to benefit from the surge in Central London house prices that's anticipated when the £17.6 billion high-speed rail service begins in 2020–21. Other major infrastructure initiatives like the West End Project are improving access and amenities further in the UK capital, making certain London neighborhoods even more appealing.
Offering convenient access to Crossrail stations and the West End, bohemian favorite Fitzrovia is poised for significant price growth in the next few years, and developers have taken note. New residential projects are offering the rare opportunity to invest in this well-connected district, formerly the home of famous artists including Bob Dylan, Jimi Hendrix and Virginia Woolf and still popular with creative professionals today across advertising, new media and tech startups.
The most exciting of these new developments under construction is 101 on Cleveland, a residential-led mixed-use scheme by award-winning developer Dukelease that's bringing luxury apartments to this eclectic corner of London W1. The development is within walking distance of some of the best experiences London has to offer and one of its best universities at UCL, ranked in the top 10 worldwide by QS World University Rankings 2019.
Perfectly positioned for London life
101 on Cleveland occupies a quiet residential street in Fitzrovia, close to sprawling Regents Park and the theaters and nightlife of the West End and 10 minutes' walk from some of the world's best shopping along Regent Street and Oxford Street, the home of Selfridges. The local area has a village-like feel with private art galleries, independent cafes and international restaurants serving European and Asian favorites.
For travel around London and further afield, 101 on Cleveland is five to 13 minutes' walk from four Tube stations at Goodge Street, Great Portland Street, Tottenham Court Road and Warren Street. Tottenham Court Road will also have a brand new station serving Crossrail when the service opens, which will cut travel times by up to half and reach London Heathrow Airport in just 28 minutes for flights to almost 200 destinations worldwide.
The Crossrail project has spurred other development activity around Tottenham Court Road station and nearby areas totaling £1 billion, including new pedestrian and cycling zones, green spaces and shopping and dining precincts, designed to make the West End even more attractive to residents, businesses and investors.
Luxury lifestyle in W1
Comprising three buildings between three and nine stories, 101 on Cleveland will feature 88 luxury one, two and three-bedroom apartments, landscaped gardens and other private amenities for residents, as well as boutique retailers at ground level. Its dark brick buildings have been sensitively designed to blend with the historic 18th to 19th century heritage architecture nearby, updated for the needs of contemporary city living.
All apartments will feature large windows, high ceilings and private balconies, with modern open-plan layouts, integrated appliances, deluxe materials and bespoke finishes. The grand reception lobby will offer a five-star hotel experience with a 24-hour concierge always on hand to help with any requests and a full suite of exclusive facilities for residents, including a private dining room and bar, screening room, fitness studio, massage spa and sauna.
101 on Cleveland is expected to complete by the end of 2021, by which time Crossrail will be up and running and driving demand for well-connected property in Central London. Hong Kong investors can find out more about this investment opportunity by attending JLL's exhibition from 18th to 19th May at the Mandarin Oriental, Hong Kong.