Peek-A-Boo modernises parenthood and baby care with Beaba and Red Castle

Caring for babies is a life-changing experience that can be delightful and daunting, especially for first-time parents. Baby care specialist Peek-A-Boo is one with mothers and fathers worldwide in their incredible journey of parenthood, providing high-quality and ergonomically designed products that promote the well-being of parents and children.

"Our goal is to simplify the life of parents and make useful and easy-to-use designer products for babies," says CEO Philippe Joffard.

Peek-A-Boo is the holding company of two renowned baby care brands: Red Castle, with its home furnishings, travel accessories and textile products, and Béaba, which counts revolutionary food processor Babycook among its wide assortment of mealtime, bath time and sleep-time products.

Influenced by the rapidly changing demands of a digital world, Peek-A-Boo places a premium on innovation. One reflection of this is the continuing improvement of Béaba's Babycook designs and functionalities. The company is launching this month the Babycook Original Plus, a food processor and bottle warmer in one.

More than providing products, Béaba is working in partnership with health professionals to also offer valuable tips on its website regarding recipes, nutrition information and other baby-related concerns.