A sweet treat or sickly serving? Raw cookie dough is latest food craze to hit New York
Cookie dough is having its Cronut moment.
People have been standing in line for up to three hours at a month-old New York City shop that sells scoops of raw dough in a cup or a cone like ice cream.
The sweet treat has become the latest food fad to generate buzz and long lines on the sidewalk, following the Magnolia Bakery cupcake popularised by Sex and the City and the Cronut, the croissant-doughnut mashup that made pastry chef Dominique Ansel’s Manhattan bakery a phenomenon among foodies and tourists and ultimately inspired mass produced knockoffs.
It’s really cookie dough gone wild
Kristen Tomlan, the 28-year-old founder of DO, Cookie Dough Confections, said she’s selling 1,500 pounds of cookie dough a day at her Greenwich Village storefront and hopes to expand both in New York and online.
“It’s really cookie dough gone wild,” said Tomlan, who grew up in St. Louis and has a background in design and branding. The name of the business, DO, is pronounced “dough” and rendered with a line over the O indicating a long vowel sound.
About 30 people were lined up across the street when the shop opened at 10am on Tuesday.
Nancy Lerman, who works nearby, said she’s been twice before and tried most of the flavours, which include chocolate chip, red velvet and peanut butter snickerdoodle.
Why eat raw dough instead of a cookie?