bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

sponsorType

authorLocations

authors

paywallTypes

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

factSheets

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

copyrighted

customTimezone

liveContents

Business in Vancouver

By Glen Korstrom
CIBC has launched what it calls Canada’s first ski-thru automatic teller machine (ATM) atop Whistler Mountain outside the Roundhouse Lodge.
The stand-alone red box that houses the ATM is 8.5 feet high, weighs 4,676 pounds and is located 6,069 feet above sea level.
CIBC said in a release that the initiative is part of a five-year partnership with Whistler Blackcomb, which is now a division of Colorado’s Vail Resorts thanks to a US$1.05 billion friendly takeover that finalised on October 17.
Innovations at the ATM, to make it more appealing to skiers, include holders for ski poles and gloves. There are also heating lamps. 
“CIBC is always looking to improve our clients’ experience, whether in a banking centre or on the slopes, and our new ski-thru ATM at Whistler Blackcomb is just one of the many ways we’re reaching clients at new heights,” said CIBC’s chief commercial officer, Stephen Forbes in a release.
Customers who use the ATM not only are able to withdraw cash, they may also do other things that are common at regular ATMs, such as deposit cheques.
Whistler Blackcomb has never before had a full-service banking sponsor but the initiative is arguably a win-win situation given that the ATM comes emblazoned with CIBC branding and is as much a marketing stunt for CIBC as it is a way to add value for its current clients and Whistler Blackcomb customers.
Whistler Blackcomb’s strategic alliances and partner marketing manager Morag Kerr said that the initiative is all part of providing better service to the mountain’s guests.
“[CIBC’s] commitment to delivering exceptional guest experiences aligns perfectly with our goals,” Kerr said.
 
CIBC opens Canada’s first ski-thru ATM at Whistler


Vancouver area’s Chinese food scene gets ‘a new perspective’ as young, French-trained chefs give the cuisine a modern twist in a traditional setting

Hongkongers eyeing Canadian homes should move fast, as booming prices to only rise further next year, analysts say

Homicide in Canada cast new doubts on the Chinese group ‘Create Abundance’

Asian community blamed for Vancouver’s housing affordability crisis – but is this a political beat-up?

CIBC opens Canada’s first ski-thru ATM at Whistler

Ashleigh DeMerit uses the new CIBC ATM atop Whistler Mountain. DeMerit won a gold medal at the 2010 Winter Olympics in ski cross when she was known as Ashleigh McIvor. She has since married former Vancouver Whitecap Jay DeMerit. Photo: CIBC

News

World

United States & Canada

Money dispenser is part of five-year partnership as Whistler’s first-ever banking sponsor
