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Breaking the ice: luxury cruise ship brings mass tourism to the Arctic, thanks to climate change

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The Crystal Serenity is bringing mass tourism to the Northwest Passage for the first time. Photo: Crystal Cruises

The once forbidding Arctic region, home to polar bears and ice-covered seas, has melted enough that this summer it’s open not only for shipping but high-end tourism.

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The proof lies in the Crystal Serenity cruise, a luxury tour of the Arctic that promises to carry passengers through the storied Northwest Passage and across the roof of the world. The controversial cruise set sail Tuesday from Seward, Alaska, and was to dock 32 days later in New York City.

Scientists have long predicted this moment, although as recently as last year, a scientific study found the Northwest Passage would remain too unpredictable for regular shipping for some time to come. But that hasn’t stopped some commercial shipping vessels from already making the journey. Nor did it stop the planning for the Arctic’s inaugural cruise - a journey that will mark the first case of mega-scale tourism in one of last virtually untouched landscapes left in the world.
The eastern end of the Northwest Passage near Greenland. Photo: TNS
The eastern end of the Northwest Passage near Greenland. Photo: TNS

As many as 1,700 passengers and crew were expected to be on board the Crystal Serenity, which will transit the Bering Strait and visit Greenland. Tickets for the historic journey started at about US$22,000 and went into the six figures. That price doesn’t include extras that guests can book, such as a helicopter ride or side excursion to a Greenland glacier.

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Despite the cost, the trip sold out quickly, and the company behind it said a second journey is already in the planning.

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