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From Charli XCX’s ‘Brat’ to the Taylor Swift ‘Era’, Collins reveals words that defined 2024

Charli XCX’s ‘Brat’ promotes self-love and style, shifting away from ‘clean girl’ trends, and was named the 2024 Word of the Year

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Charli XCX attends The Metropolitan Museum of Art’s Costume Institute benefit gala celebrating the opening of the “Sleeping Beauties: Reawakening Fashion” exhibition on May 6. Photo: AP

Brat, the term coined by British singer Charli XCX, has been named the Collins Word of the Year 2024.

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The music star, real name Charlotte Aitchison, sent TikTok into a spiral earlier this year when her sixth studio album, titled Brat, inspired a trend that became a lifestyle, rather than just an aesthetic.

Brat was redefined as being “characterised by a confident, independent, and hedonistic attitude” and rapidly became the aesthetic movement of the summer, the dictionary said.

The movement became about embodying self-love, positive body image and sultry style choices, marking a sharp departure from the preceding “clean girl” trend, which promoted things such as yoga, early nights and slicked back hair.

Lexicographers at Collins Dictionary put “brat” at the top of the list after looking at media sources, including social media, because the term has been “embraced so widely.”

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The dictionary said the phrase had become “one of the most talked about words of 2024.”

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