Advertisement

Nutella faces boycott from customers after tweaking recipe, including higher sugar content

Ferrero, Nutella’s Italian manufacturer, admitted it had carried out “fine-tuning” but insisted the nutritional value of the new version was similar

Reading Time:2 minutes
Why you can trust SCMP
Nutella, the Italian hazelnut and cocoa spread. Photo: AFP

It’s the gloopy chocolate and hazelnut spread that has become a worldwide food phenomenon, whether slathered on toast or eaten straight from the jar by the spoonful.

Advertisement

But aficionados of Nutella are up in arms after discovering that the recipe has been secretly changed, with more sugar and fat – but fewer hazelnuts.

Ferrero, Nutella’s Italian manufacturer, admitted it had carried out “fine-tuning” but insisted the nutritional value of the new version was similar to its predecessor.

The recipe tweaks had been spotted by the eagle-eyed German consumer group Hamburg Consumer Protection Centre and revealed on its Facebook page. It claimed the new recipe has increased the content of powdered skimmed milk from 7.5 per cent to 8.7 per cent, and sugar from 55.9 per cent to 56.3 per cent.

Furious Nutella fans took to Twitter to criticise the changes, using the hashtag #boycottNutella.

Advertisement

@AllesParr tweeted: Not a good idea to mess with #Nutella lovers!

We are shocked to see Nutella has ramped up the amount of sugar in its already sweet product
Kawther Hashem, nutritionist
Advertisement