Rapper insists the Earth is flat, but maths explains why conspiracies don’t last

The conspiracy theory of the week is that the world is flat, delivered by rapper BoB to his 2 million Twitter followers.
But finding adherents to a range of supposed conspiracies - the US moon landings were a hoax, a cure for cancer exists but is being suppressed by drugs companies, vaccinations are harmful, climate change is a fraud - is not difficult.

The model gives the probability of success for different conspiracies factoring in the number of conspirators, the length of time, the possibility of a leak and even the effects of conspirators dying.
“It is common to dismiss conspiracy theories and their proponents out of hand, but I wanted to take the opposite approach, to see how these conspiracies might be possible,” he said. “To do that, I looked at the vital requirement for a viable conspiracy - secrecy.”
Conspiracy is defined as an effort to explain some event or practice by reference to the machinations of powerful people who attempt to conceal their role (at least until their aims are accomplished).