Cinemas must ‘drastically improve’ or lose audiences, warns Interstellar director Christopher Nolan
Despite the pressure to go digital there were still plenty of directors using film or perhaps returning to it, he said.
Cinema chains need to drastically improve the experience they offer to customers or the next generation of moviegoers will stop going, the film director Christopher Nolan said.
British-born Nolan, one of the most the powerful filmmakers in the world, was speaking at the London Film Festival (LFF) about the importance of using real film, as opposed to digital technology. That includes cinemas still having projectors to show, for example, 70mm film.
But there was a bigger problem that the cinema chains needed to address, he said. “For some reason it has become acceptable to say [to audiences] we are providing this empty room with a TV in it and just watch a film.
“That has to change and if it doesn’t change, forget film, forget digital, if that experience for the audience is not valued … people stop going."
Nolan, the director of epics such as Interstellar and Inception, was speaking at a debate on the importance of using real film.
