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Printers with refillable tanks will last a typical user two years - based on a household printing 200 pages a month. Photo: Facebook

Epson starts home printing revolution with tank to replace inkjet cartridges

Epson turns business model upside down as it unveils new printer without dreaded cartridges

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The millions of inkjet cartridges that households go through every year could become a thing of the past after Epson unveiled new ink tanks it claims will revolutionise the economics of home printing.

Until now, manufacturers such as Epson and Canon have sold home printers at significantly below cost price, relying on their expensive branded ink cartridges to make a profit, but Epson has now decided to turn its business model upside down, making its printers with refillable tanks that will last a typical user two years - based on a household printing 200 pages a month.

Epson's new inkjet printers will be priced to make a profit on sale, starting at £249 (HK$3,130) compared with the £70-80 typical high street price.

But the Japanese company said users would save 60-65 per cent from using a printer with a tank compared with buying cartridges, and are free to refill the tank with non-Epson-branded ink. The tank adds about a quarter to the size of the printer.

The move comes amid a consumer backlash that has resulted in many switching to cheaper generic cartridges, and declining sales as users share images on social media rather than print them. Print-at-home tickets for things such as airline boarding or cinema entry are being rapidly replaced by apps on smartphones and tablets.

In 2012 Lexmark quit the home printer market after heavy losses, swiftly followed by Kodak.

About 90 per cent of global sales are accounted for by Epson, Canon and HP.

Households have also balked at rising ink prices. An investigation by last year into branded inkjet cartridges found that manufacturers had progressively reduced the amount of ink in each cartridge, forcing consumers to buy more.

The investigation found that some colour cartridges came with as little as 2ml of ink.

There is an intense battle between the main manufacturers - HP, Epson and Canon - and "remanufacturers", who refill cartridges to sell at a discount. Remanufacturers have grabbed a third of British sales, at the same time as counterfeit cartridges from China are flooding into the country.

Epson said that households that are relatively heavy users of cartridge inks would find themselves making significant savings by ditching their printer and buying one with a tank.

It will continue to manufacture cartridge models.

But Epson's product manager, Simon Hanley, believes the tank model will prove popular "for home and small office customers who want to print everyday documents such as recipes, homework, emails and maps, and for whom price and convenience are key factors".

Hanley said: "With two years' worth of ink included, users know where they stand."

This article appeared in the South China Morning Post print edition as: Ink tanks set to revolutionise home printing
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