Tokyo Olympics: Chinese gold medallist Yang Qian’s ‘lucky’ duck hair clip sparks merchandise boom as retailers cash in
- Yang won two gold medals in shooting events, including China’s first gold medal at the games
- She has become a major celebrity in China and now her hair clip is being actively sought out by fans
A yellow duck hair clip she wore has caught people’s attention. Yang, 21, told domestic Chinese media the hair accessory is her lucky charm.
“Soon after Yang Qian won the first gold medal, we launched a marketing website with a poster carrying her picture and the words ‘celebrating Yang Qian winning the championship’. We also lowered the price a little in the meanwhile,” Hu Jungang, an online shop owner selling the pin, told state media broadcaster CCTV.
“One hour after the link was released, thousands of the yellow duck hair clips had sold out. More than 10,000 pieces were sold in half a day,” he said.
Before Yang won gold at the Olympic Games, the hair clip had been available on the market for three years, but with a poor sales record, according to Mao Xuxia, a businesswoman at Yiwu International Trade Market in Yiwu of Zhejiang.
