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China alarmed as binge drink live-streaming where people drink until they vomit or pass out becomes the latest online trend

  • Live stream drinking’s popularity in China follows on from the controversial online binge eating craze which was banned last year
  • Some drink up to 10 bottles of liquor in a single session, while audiences frequently demand drinks be set on fire to prove alcohol content is high

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Chasing fame at the bottom of a bottle. Binge drinking live streaming has many in China worried. Photo: Sohu
A controversial live stream binge drinking boom in China has attracted millions of fans but has mainstream media seriously alarmed about health impacts.
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Although the trend appeared a few years ago, the videos in which bloggers drink excessive amounts of alcohol including beer, liquor, wine and spirits, have only gained momentum since the beginning of last year.

In 2019 a man died after filming himself drinking alcohol and things like cooking oil every day for three months in a bid to make money online.

Many binge drink streamers now have millions of fans.

Some may do binge drinking live streams four to five times a week in a bid to maintain their audience and attract new followers.

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One celebrity streamer from Inner Mongolia, a woman named Duoduoqimuge, finished five 620ml bottles of beer in a single sitting.

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