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China dive queen’s brother declines US$28 million contracts to focus on helping farmers

E-commerce entrepreneur insists his family are not wealthy, says there is more to their well-being than his sister’s incredible sporting success

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The brother of China’s Olympic diving queen Quan Hongchan has revealed that he has turned down US$28 million in contracts to focus on helping farmers. Photo: SCMP composite/Xinhua/QQ.com/Douyin
Yating Yangin Beijing

The brother of Olympic diving champion Quan Hongchan, Quan Jinhua has revealed that he has turned down multiple contracts from companies offering up to 200 million yuan (US$28 million).

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Quan Jinhua also emphasised that he is dedicated to supporting farmers by continuing his e-commerce business.

Following his sister’s sporting success, including two gold medals in the individual 10 metre platform event and 10 metre synchronised platform at the 2024 Paris Olympics, there has been increased public scrutiny of her family.

Her older brother, Quan Jinhua, 22, faced significant criticism for allegedly exploiting his sister’s fame to support his live-streaming e-commerce business.

Born and raised in a rural village in Zhanjiang, Guangdong province, southern China, Quan Jinhua once worked as a chef in Shanghai before returning home in May 2020 due to his parents’ deteriorating health.

Knowing his onions: Quan Jinhua sells farm produce during live-streaming sessions. Photo: Baidu
Knowing his onions: Quan Jinhua sells farm produce during live-streaming sessions. Photo: Baidu

He began documenting rural life and, by November 2020, had begun selling local fruits on short video platforms.

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