Advertisement

500 people 1 face: debate rages as fans of China beauty KOL replicate her ‘baby-faced’ look

Online influencer sees cosmetic surgery clinic business boom as followers mimic look she spent fortune achieving

Reading Time:2 minutes
Why you can trust SCMP
1
A “baby-faced” beauty influencer in China has inspired hundreds of her fans to spend money on getting the same facial look that she has. Photo: SCMP composite/Xiaohongshu

A baby-faced beauty key opinion leader (KOL) in China has inspired more than 500 fans to replicate her look by encouraging them to have cosmetic surgery at her clinic.

Advertisement

On the mainland, a baby face is characterised by big eyes, plumped-up lower eyelids and a small chin, giving the appearance of youth and innocence.

Wang Jing, 30, from Zhejiang province in eastern China, shares her cosmetic surgery experiences and fashion choices on Douyin, attracting 940,000 followers.

She revealed that she has spent more than a million yuan (US$140,000) on operations to achieve the face that makes her look 10 years younger.

In her videos, Wang explains the surgery she has undergone over the past few years.

A Chinese “baby face” is characterised by features such as big round eyes, higher eyebrows, and a smaller chin, which collectively convey a youthful and attractive appearance. Photo: Zhihu
A Chinese “baby face” is characterised by features such as big round eyes, higher eyebrows, and a smaller chin, which collectively convey a youthful and attractive appearance. Photo: Zhihu

“After the initial surgeries, my face was uneven and bumpy. Through multiple corrective procedures, I finally achieved the ideal baby face.

Advertisement