Slick new Cathay Pacific in-flight safety video with taste of Hong Kong wins plaudits but will tourists bite?

Six-minute video showcases local landmarks, cultural attractions and natural landscapes as part of city’s tourism drive

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The airline’s new in-flight safety video will be rolled out across flights from Thursday. Photo: Cathay Pacific

Published: 8:30am, 31 Jul 2024Updated: 8:40am, 31 Jul 2024

A new Cathay Pacific Airways in-flight safety video, which interweaves protocols with Hong Kong cultural landscapes, may help to entice visitors to the city while also polishing up the carrier’s image, experts have said, but one observer has warned it requires more than a slick production to boost tourism.

The Hong Kong flag carrier’s six-minute video, which will be rolled out across all Cathay flights from Thursday and replaces one introduced more than seven years ago, showcases local landmarks, cultural attractions and natural landscapes as part of the city’s tourism drive.

Entertainment tycoon Allan Zeman said on Tuesday that the video was cleverly done to depart from old-fashioned storytelling while highlighting the diversity and vibrancy of the city’s landscapes, serving to attract tourists. It could benefit both local tourism and the company’s corporate image, he added.

CATHAY PACIFIC SAFETY VIDEO 2024 國泰航空飛行安全示範短片 2024

“Tourists really want to come so it just shows different parts of Hong Kong, tourist attractions like dai pai dong … all these different things that make up the vibrancy of Hong Kong,” he said, referring to traditional street food stalls.