Airline alliance Oneworld, which represents Cathay Pacific, British Airways, American Airlines and Qantas, rolls out tech upgrades ‘to stay relevant’
- Travellers flying with more than one airline in the same journey will only need to check in, obtain boarding passes and access their itinerary from one carrier
The global alliance which represents heavyweight airlines Cathay Pacific, British Airways, American Airlines and Qantas has rolled out customer service upgrades to try and stop frequent fliers defecting to rivals.
Technology improvements and information sharing to enhance the user experience aim to persuade 225 million customers of the 13 member airlines in the Oneworld alliance to stick with those carriers.
Travellers flying with more than one airline in the same journey will only need to check in, obtain all boarding passes and access their itinerary from one carrier online to simplify the experience.
Eight million customers embarked on a multi-ticket journey in the past year.
Oneworld is also working on improvements to the customer experience at major airports, which will include alliance-branded lounges. CEO Rob Gurney described the changes as a relaunch of the alliance on its 20th birthday.
