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Hong Kong’s status as East-West superconnector makes it well-suited to host Asian debut of festival ComplexCon, organiser and visitors say

  • Three-day festival, held at AsiaWorld-Expo near the city’s airport this weekend, is expected to bring in 30,000 visitors from across the region
  • Event is a showcase of the latest trends in streetwear and urban culture from more than 100 local and global exhibitors as well as brands

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The annual event was first launched in Los Angeles in 2016 and said to be the largest street culture festival in the US. Photo: Eugene Lee

Hong Kong is well-suited to hold the Asian debut of major pop culture festival ComplexCon given its status as a “superconnector” between East and West, the event organiser and visitors have said.

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Organisers of the three-day festival, held at AsiaWorld-Expo near the city’s airport this weekend, said on Saturday that they had sold more than 29,000 tickets to visitors from across the region by the previous evening.

The event, which ends on Sunday, features more than 100 local and global exhibitors as well as brands showcasing the latest trends in streetwear and urban culture.

Complex China CEO Bonnie Chan Woo lauded Hong Kong’s deep roots in street culture as the reason the city was chosen to host the first ComplexCon outside the US.

“We also select exhibitors and creators from an angle of creating a cultural melting pot with brands and talent from Japan, Korea, North America, Southeast Asia, United Kingdom, Europe, and of course Chinese brands from all across mainland China, Taiwan, Hong Kong,” she said at the festival’s opening ceremony.

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“Our curatorial approach also plays to the advantage of this particular location, Hong Kong, which is known to have played the role of the region’s superconnector for international cultural exchange.”

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