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Chinachem Group executive director and CEO Donald Choi (left) and Winnie Woo (right), of the Nina Hotel Tsuen Wan West, take part in a home visit to an elderly family. Photo: Handout

Chinachem Group offers helping hand to both Hong Kong’s elderly and youth in partnership with Operation Santa Claus

  • The property giant has established a team of volunteers to check in on residents with mobility issues and help them out with minor repairs
  • It has also held Chinese dance workshops for disadvantaged youngsters, and hopes to foster intergenerational dialogues

Changing a light bulb may be a simple task for most, but it can be a challenge for the elderly and the disabled, prompting a Hong Kong property giant to lend a hand.

Chinachem Group has established a team of volunteers to check in on residents with mobility issues and help them out with minor repairs – including changing light bulbs – aimed at making their flats safer and more suitable to their needs.

For the past three years, the team has been paying regular home visits and making phone calls to residents in need – many of them reluctant to go out amid the prolonged coronavirus pandemic – in Kwai Tsing and Tsuen Wan, where the group is headquartered.

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“We are more than just a property developer. We want to make Hong Kong a better place to live for [the current] and future generations,” said Jennifer Tam Zi-yuen, Chinachem’s senior manager, corporate communications.

In addition to helping the elderly, Tam said the group was steadfast in its commitment to nurturing underprivileged youngsters and bringing different generations together.

This year, the group partnered for the first time with Operation Santa Claus (OSC), an annual charity drive jointly organised by the South China Morning Post and RTHK since 1988.
Under the partnership, the group and its subsidiary, Nina Hospitality, sponsored a four-session workshop where disadvantaged children learned traditional Chinese folk dances.

With in-person classes suspended last year amid the pandemic, the group also donated laptops to students from underprivileged local families to facilitate online learning.

Tam said the group also wanted to initiate more genuine multi-generational dialogues between youth, the middle-aged, and the elderly through partnerships with senior homes and schools.

OSC LOGO - Operation Santa Claus 2021.

“So how can we make the society a more inclusive one? I think these will be the key areas that we focus on,” Tam said.

In addition, Tam said Chinachem had come up with a net-zero emissions initiative to promote sustainability and livability.

She said the group was looking forward to continuing its partnership with OSC on worthy causes.

“OSC is a meaningful programme which creates a synergy effect with a collection of corporations and charities working towards the same goal,” she said. “I think this is how we can bring people together to create joyful experiences and a festive spirit.”


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