Hong Kong’s Kai Tak Sports Park a cultural asset for promoting tourism: Paul Chan
Speaking at South China Morning Post summit on Friday, finance chief says sports should combine with business events to promote Hong Kong tourism.
“We envision this new landmark to become an international spotlight and a popular destination for events, offering unparalleled experiences,” Chan said.
Hong Kong is set to open its long-awaited Kai Tak Sports Park next year, with the Post confirming that British rock band Coldplay will be the first act to take the stage at the venue.
Chan said the key to becoming a popular events destination lay in the content of programmes, emphasising they must cater to the interests of both residents and international visitors.
“Effective marketing of these events is also crucial for attracting participation. When people flock to events, businesses will naturally follow,” Chan said.