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‘Smile more’: Hong Kong prepares for hospitality campaign by getting service sector and civil servants to be more courteous

  • Tourism chief Kevin Yeung says authorities will coordinate efforts among service sector, civil servants and transport operators to promote campaign
  • Government initiative to boost city’s image as a tourist-friendly destination will be launched in June

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Hong Kong will launch a campaign to boost the city’s image as a tourist-friendly destination in June. Photo: Eugene Lee

Hong Kong is gearing up for a hospitality campaign to woo tourists by mobilising support from across all segments of society, from frontline civil servants to transport operators, to make courtesy and warm behaviour a priority.

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Tourism minister Kevin Yeung Yun-hung said on Saturday authorities would coordinate all service industries ranging from tourism, catering, hotel, retail and transport, as well as relevant government departments, to join hands in promoting the courtesy campaign.

The government initiative to reinforce the city’s image as a tourist-friendly destination will be launched in June.

“Hongkongers are mostly courteous and the majority of workers in the service sector provide a high standard of service. But there have been some individual cases of bad service,” he told a radio programme.

“Through the coming campaign, we hope to encourage people to take a step further and smile a little bit more or take the initiative to help tourists. Workers can also be more thoughtful in taking care of their patrons.

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“We hope that this kind of attitude and mentality can become part of daily life and that people will be willing to smile more to make tourists feel like they are at home.”

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