Hong Kong’s revamped Temple Street night market draws 1.5 million tourists and locals in 5 months; attraction extended until end of year
- Tourism Board says night market has been well received by both visitors and locals, attracting 1.5 million people after revamp under ‘Night Vibes Hong Kong’ campaign
- Authorities opt to extend initiative by six months, with more food offerings and promotion efforts planned
The Tourism Board said on Friday food offerings and marketing would be stepped up for the 350-metre-long (1,148-foot) strip, while Cantopop singer Wan Kwong would be among those joining the promotion efforts.
The board’s executive director, Dane Cheng Ting-yat, said the market was well-received, with more than 1.5 million tourists and locals visiting as of early April following its revitalisation under the government’s “Night Vibes Hong Kong” campaign in December last year.
“We hope the new phase of promotion with an extended period allows the public more business opportunities to create revenues and boost consumption,” he said.
The Night Vibes campaign was launched to boost both evening spending and tourism after three years of pandemic-related restrictions took a heavy toll on the economy.
Authorities originally planned to open the market for six months, but a positive response to the initiative earlier prompted some stallholders to voice hope it would be made permanent.